Marketing a Book: Know Your Audience FIRST

When marketing a book, it is crucial to know who your audience is or who you are writing for. It is therefore important that you adjust your writing style, from what you are used to, to adapt to your audience specifics. In finding success in marketing a book, make sure you have...

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เศรษฐกิจแห่งความว่างเปล่า

      ความลุ่มๆดอนๆ ของเศรษฐกิจโลก ดูจะเป็นเรื่องคุ้นเคยในรอบหลายปีทที่ผ่านมา นับตั้งแต่วิกฤตการณ์แฮมเบอร์เกอร์ที่สั้นคลอนสหรัฐอเมริกาเมื่อปี 2008 การตัดสินใจของสหราชอาณาจักรที่จะอยู่หรือไปกับกลุ่มสหภาพยุโรป ค่าเงินรูเบิลที่ตกกระหน่ำ จนถึงวิกฤตภาระหนี้ของกรีซที่สร้างความกังวลจนตลาดหุ้นสหรัฐ...

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How do you market an expensive item?

How do you market an expensive item? F Scott Fitzgerald famously wrote that “the rich are different from you and me”. Well, high-ticket items are different from other goods too. There are no quick tricks when it comes to selling expensive products. But take the right approach...

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Getting Clutter Under Control

I have a lot of stuff-too much stuff from the looks of things around here. The books shelves are packed dangerously high and deep, and with a great deal more stuff than just books. Pictures and photos that range in dates from my parents’ childhood to the latest pics I got for Christmas...

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The branding behaviour of high-growth start-ups

The most powerful brands mean something to people; they have values and are emotionally attractive to their target audience Examples of powerful brands include social photo-sharing site, Instagram, which sold to Facebook for $1bn aged after just 18 months. Or there’s the...

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How do you market an expensive item?

How do you market an expensive item? F Scott Fitzgerald famously wrote that “the rich are different from you and me”. Well, high-ticket items are different from other goods too. There are no quick tricks when it comes to selling expensive products. But take the right approach...

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Can your marketing make people feel good?

Many small business owners feel uncomfortable about marketing. Some positively hate it. A new client of ours — the head of a very successful consultancy — has shied away from marketing for years because to him, it feels intrinsically wrong. In his eyes, markeing is putting...

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