The market in marketing

Building on the concept of marketing and the marketing function,the marketing environment was introduced,as were consumer and business markets.The marketing environment is set of forces,  some controllable and some uncontrollable,that influence a business's value creation and the nature of customer relationships in the marketing environment.Some of those influential factors are internal to the business,while others are external to the business.The internal environment of a business involves all activities,including marketing,that occur within the organizational functions in a business, the external environment of a business involves all activities that occur outside the organizational functions of a business .The external environment can be divided into the microenvironment and macroenvironment.